Google Tools
Google Ads is where the world goes to find things. Billions of searches, every single day. Don’t just be another search result—be the answer people are looking for. We'll help you choose the right keywords, manage your budget and create highly persuasive copy. Get more visits to your site, more leads, more sales—get noticed.
More impressions and clicks are great. Unless you’re not getting sales. It's easy to be distracted by the metrics and forget the bigger picture. They’re indicators, not ingredients, of success.

We understand your challenges, customers, competitors, and most importantly, your goals. So we know what it takes to win. We focus on results and real ROI, not vanity metrics.

And we don’t stop. Your campaigns are constantly tested and refined to keep you ahead of the game. Our Create Business methodology—a mindset of sustainable growth—keeps us accountable and driven to be better everyday.

Finding your perfect customers when they’re ready to buy is critical. We dig deep into their customer journey to build a winning strategy—the right message, right people, right time.
Google Marketing Platform Tools
We’ve got all the tools you need under our belt. We use Google Marketing Platform Tools to help you better understand and serve your customers. By using a range of interconnected Google tools you can make more informed marketing and investment decisions.

We enrich your Google Marketing Platform data with third-party data sources, including your CRM and booking systems. We give our clients a competitive edge with richer data analysis and better insights.
Google Analytics
We tend to over-analyse things but in a good way. As a certified Google Analytics Partner we provide comprehensive analytics audits, implementation, advanced analysis and training so you know where to invest your budget and get greater returns.

We work closely with Google Analytics, one of the core products of the Google Marketing Platform for website and app analytics. This helps us create direct integration with display and search campaigns, as well as website personalisation and provides sophisticated opportunities for reporting and audience activation.
Google Ads
We focus on ROI & transparent reporting

Our goal is clear: to maximise Return On Investment for our clients. We'll break down your Google Ads performance into a customised, interactive and visual dashboard. In turn, you can track your ROI with real-time data.

We’re specialists in pinpointing the intent behind target search queries – and ensuring your brand messaging and offerings align with it. That way, you can invest in clicks that power a positive Return On Ad Spend.

  • What are Google Ads?

    Google Ads is an online advertising platform whereby businesses can pay for ads per click. Previously called Google AdWords, it allows businesses to promote goods and services on Google search results pages, Google Images, Google Shopping, YouTube and other channels on the Google Display network.

  • How do Google Ads work?

    Google Ads is built on targeting relevant keywords to your business and products. You only pay when someone clicks on your ad, making Google Ads a pay-per-click (PPC) model. It uses a real-time auction method, with automated bidding beginning when a user searches for a keyword. Your ad will show up first if your bid is the highest. But you shouldn’t only aim to be first. It’s important to strike a strategic balance between cost per click, daily budget, and impression share. Not sure where to begin? Chat with the specialists at our Google Ads agency in Newcastle to get started.

  • How much do Google Ads cost?

    You will only pay for a Google ad if a user clicks on it. The average cost per click for Google Ads is US$1-$2, depending on the channel used, your industry and a range of other factors. The overall cost of your Google Ads campaign will depend on its scale and duration, as well as the management services you use.

  • What is CRO in Google Ads?

    CRO stands for Conversion Rate Optimisation. It is the process of increasing the percentage of users who perform a desired action on a website after seeing your Google Ads. This action could be making a purchase, signing up for a newsletter, filling out a contact form or any other step you want your target audience to take. To improve your conversion rate, we’ll analyse campaign and website data, incorporate user feedback, and test ad variations.

  • Why are landing pages important for CRO?

    Landing pages are crucial when it comes to optimising your Google Ads conversion rate. Landing pages that are highly relevant to the ad copy, visually appealing and easy to navigate facilitate a smooth transition from ad to action completion. At Dave, we’ll help to ensure your landing page is user-friendly, fast-loading and relevant to ad content so that users are encouraged to complete the desired action.

  • How do I track and analyse the ROI of CRO efforts?

    To track and analyse ROI, our Google Ads managers in Newcastle will measure key performance indicators like conversion rate, cost per conversion, and overall campaign costs against whatever revenue is generated. Tools like Google Analytics and Google Ads reporting features are essential for this analysis.

ChatGPT search

By Laurence Schuberth • November 4, 2024
Chat GPT Search......So what does this mean?

The fundamentals of SEO and Digital Marketing

By Laurence Schuberth • October 10, 2024
Do you want to see your digital marketing efforts pay off, but you’re not sure what to do with SEO? We have you covered. The use of SEO can have a profound impact on your digital marketing and with a selection of key strategies, you can elevate your online presence to new heights.

What is Customer Experience (CX)

By Laurence Schuberth • October 10, 2024
Customer experience (CX) is how consumers perceive the interactions they have with a brand at multiple touchpoints throughout their customer journey. This can be a query on social media, a conversation with a chatbot or simply navigating on a website from one page to another. Each interaction matters and will have an impact on how future and current customers view a brand.

Google AI Overviews ads are here

By Laurence Schuberth • October 10, 2024
Google is rolling out ads to AI Overviews in the US, in a shock announcement that surprises no one. The ads appear directly underneath the AI overview with the label “Sponsored”. A Google spokesperson told Search Engine Land: “You can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. There’s no additional action required.”

dave's digital update

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dave has a plan for your business!

Select the plan that's right for your business. You can always upgrade or downgrade later.

Dave makes creating  great content for all your social and web so easy + it saves you time and money.

the "Dave for small business"

Starting out !

  • Generate great content ideas
  • So easy to understand
  • Empower staff to get involved
  • Save hours of valuable time

If you have an in-house team, dave will take the stress off and make marketing fun again! More time to breath means better creative, money saved and they'll love you for it .

In-House

the "Give them the power"

  • Showcase Authenticity
  • Maintain Control
  • Scalable Social Media
  • Boost Efficiency

Collect and share your team’s on-the-ground experiences at scale, giving your brand the ability to showcase authentic customer interactions every minute of every day.

Enterprise

the Advanced

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we're Google Ads gurus

WHAAAT, you've never of  the The P.R.E.C.I.S.E. method?

Holy smokes, you are missing out on one of the most efficient ways to convert traffic into paying customers.

Wanna see how we get your ads to reach the most relevant audience, improving your quality scores and reducing cost per click.

 "Dave's ads are so irresistible, we have people  clicking on them faster than you can say "impulse buy."  Dave has discovered the advertising equivalent of bacon – & everyone want's piece, even the vegetarians"

we'd love to say hi .

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