Dave's Ai engine focus on ROI, synchronising all your audiences, creative, and spend so your marketing engine runs in perfect rhythm and every dollar works harder.

you're guaranteed to fail!

Ok, that's a bit of a clickbait headline but the truth is, when using Google ads or any paid media platform most people pick monthly budget out of thin air and throw that at Google, Facebook, Instagram or and of the other platforms in the hope it will buy them leads. Once they discover it's not working they think it's because they need to spend more, which they do, and now the outcome has gotten worse.

Sometimes it's a media partner buying on your behalf, but again, you get the same result only this time it's more mysterious because you don't know who paid for what!


At Dave we do things differently.  Firstly, we make sure that you own all of your ad accounts, transparency is of upmost importance to us.

Secondly, we don't do forecasts to win your businesses, there are so many touchpoints and variables with an ad campaign, even google doesn't have a crystal ball to map future performance (they are clever but not that clever). Finally, we use the Dave Ai engine to map the many pramaters that will get you the best outcome.

But is paid advertising right for your business? Just follow the step by step instructions below to get a great idea on where you sit.   

how the calculator works.

just follow the steps to see if paid will work for you.

  • Step 1. Monthly media budget

    Use this to set how much you are planning to spend on your campaign. This is the direct media buy paid to google or facebook from your account, dave agency costs will be added at the end of the calculation.

  • Step 2. How much will you pay for a click?

    All performance campaigns are like an auction and you bid for a users click. Here, set a limit on how much you are prepared to bid for a click. Keep in mind, some highly sought after clicks can be $10-20 The dave Ai will work to find you the bast available inventory for the lowest possible price.sought-after 

  • Step 3. How many clicks to into leads

    This percentage measurement estimates how many people you think will be interested in your ad. If you have detailed analytics already in your site, dave can drill down and find number Dave, but remember, a lot depends on the creative as well, expertly crafted ads can greatly increase this %

  • Step 4. How many leads turn into sales.

    Again, detailed analytics will help quantify this % but every business would have a ballpark feeling of how successful they are at converting leads. This metric is one of the key drivers in a highly successful campaign.

  • Step 5. Average converted lead revenue

    When all is said and done, how much money will you make on a sale once the costs are taken out, this is critical in understanding your return on investment.

  • Step 6. Calculate ROI

    Click this to display your ROI

  • Step 7. How many clicks will I need?

    Once you have a displayed ROI, you can work with all the sliders to find what will be a good balance to generate revenue. The how many clicks will I need slider is good to use with the clicks into lead and leads into sales sliders to see just what price you will have to spend to reach a positive result. Once you have one, it's simply a case of dialing in how much money you would like to make 

there's a dave strategy for  business.

Google Ads

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1 user

Up to 2 devices

Up to 4 downloads

Chat support

Paid Social

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5 users

Up to 10 devices

Up to 20 downloads

Chat support

Email Marketing

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Unlimited users

Unlimited devices

Unlimited downloads

Chat, phone & email support

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