Email Marketing: The Forgotten Hero That Still Outperforms Everything
Everyone's chasing the next big thing. TikTok trends. Instagram Reels. LinkedIn thought leadership. And while you're busy dancing for algorithms, there's a channel quietly printing money that nobody talks about anymore.
Email marketing.
Yeah, it sounds boring. It's not sexy. It won't go viral. But here's what it will do: deliver a 4,200% ROI. That's $42 back for every dollar you spend. Show me another marketing channel that comes close. I'll wait.
The reason email works so well is simple: it's direct. No algorithm decides who sees your message. No platform holds your reach hostage unless you pay up. When someone's on your email list, they're yours. And when they open your email, you've got their full attention—something increasingly impossible to get anywhere else.
But here's why most businesses fail at it: they treat email like a megaphone. Blast the same message to everyone. Generic subject lines. Corporate speak. Zero personality. So people tune out. Unsubscribe. Or worse—ignore you completely.
The forgotten hero needs a comeback. And that comeback looks like emails people actually want to read. Personalised. Relevant. Written like a human, not a marketing department. That's where Dave comes in.
Dave writes emails in your voice, powered by real data about what your customers care about. So every message feels personal. Every campaign drives action. And every send builds relationships that turn into revenue.
While everyone else is chasing algorithms, you'll be banking consistent returns from the channel that's been working all along. Email isn't dead. Your emails were just boring. Let's fix that.
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