Let’s cut through the jargon. Google gives you multiple ways to get in front of your buyers — the trick is knowing which one works best for your business. Here’s the breakdown:

Search Ads → Those text ads you see at the top of Google when people are searching with intent. High-quality traffic, ready to buy.

Display Ads → Banner-style ads that follow people around the internet, keeping your brand in front of them while they browse.

Video Ads → Ads that hit on YouTube or Google’s video partners. Perfect for attention, storytelling, and brand recall.

Shopping Ads → Product ads with pictures and prices that show up directly in search. Fast-track for eCommerce sales.

App Ads → Promote your app across Google search, YouTube, Play Store, and Discover — one campaign, multiple touchpoints.

Performance Max → Google’s all-in-one super campaign. Run across every Google channel with a single setup, and let the algorithm find buyers everywhere.

Bottom line: Google Ads isn’t one-size-fits-all. Each type is a weapon — the magic is in knowing how to use them together to dominate your market.

There’s no magic number — because Google Ads works like an auction. Your cost depends on your industry, your competition, and how aggressive you want to go.

Here’s the truth: we don’t pull numbers out of thin air. We do a deep dive into your business, your digital footprint, and your customers. Then we build a budget recommendation designed to actually get you results — not just clicks.

The beauty of Google Ads? You’re in control. You can scale up or down in real time. Got a busy season? Pump it up. Want to slow down? Dial it back. It’s flexible, adjustable, and built to fit your goals.

Bottom line: you don’t need a massive budget — you need a smart one. And that’s where we come in.

The short answer: sometimes yes, sometimes no. It depends on your business, your offer, and your audience. Some campaigns fire straight out of the gate, others take a little time to build traction.

Here’s the truth: chasing “overnight results” is the fastest way to burn cash. The real metric that matters is ROI — and once the campaign dials in, that’s when the payoff becomes significant.

Bottom line: it’s not about instant gratification, it’s about building a system that delivers consistent, profitable results over time.

Here’s the deal: ranking organically is great, but it’s not the whole game. There’s no guarantee you’ll show up for every keyword your buyers are searching — and getting to the top spot for all of them takes forever.

Google Ads puts you in front of the right people, at the exact moment they’re looking for what you sell. And when you combine paid + organic, you don’t just show up once — you dominate the page.

Bottom line: organic alone leaves money on the table. Ads make sure your competitors don’t steal clicks that should be yours.

You’ve seen it happen. You check out a product, click away… and suddenly that same product starts popping up everywhere you go online. That’s remarketing.

Here’s what it really means for your business: we’re targeting people who’ve already shown interest — visited your site, added to cart, browsed your services. Instead of letting them slip away, remarketing puts your brand back in front of them until they take action.

Bottom line: remarketing doesn’t chase cold leads. It hunts down warm buyers and drags them back until they convert.

Meta is the company that owns Facebook and Instagram. When we talk about “Meta ads,” we’re talking about the entire ad system that lets you run campaigns across both platforms (and their networks) from a single place.

So, instead of thinking of Facebook ads and Instagram ads as separate, Meta bundles them under one umbrella. That means we can create one campaign and show it to people whether they’re scrolling Facebook, swiping Instagram Stories, or anywhere else Meta places ads.

Bottom line: Meta ads = the engine. Facebook + Instagram = the roads. Together, they give your business massive reach, laser targeting, and the ability to meet your customers wherever they hang out.

There’s no magic switch. Every business, every goal, every audience is different. Some campaigns fire fast, others take a little testing to dial in.

But here’s what we do differently — we don’t just “set and forget.” We test, tweak, and take smart risks until your ads start hitting the mark. That means your campaigns don’t just run, they get sharper and more profitable over time.

Bottom line: results don’t come overnight, but when they land, they scale. And with the right strategy, they’ll land a hell of a lot faster.

Facebook and Instagram are insanely powerful — but only if your audience is actually there.

If your buyers are scrolling, Meta ads are a goldmine. They let us laser-target the right demographics, track behaviour, and serve dynamic ads that follow people until they act. The data we get back? Pure gold. It tells us exactly who’s engaging, what they want, and how to sell to them better.

But if your audience isn’t hanging out on Meta? Forget it. We won’t waste your cash. We’ll test, track, and prove if it’s a fit before going all in.

Bottom line: Meta ads aren’t “for everyone.” They’re for businesses whose customers live on the platform. If that’s you, they’re a license to print money. If not, we’ll steer you where your buyers really are.

Really, there’s no single “winner.” It’s not about which platform is better — it’s about which one lines up with your goals.

Google Ads are killer when people are actively searching for your product or service. They’ve got intent, they’re hot, they’re ready to buy. Meta ads (Facebook + Instagram) are about awareness and discovery. They grab people earlier in the journey, spark interest, and build demand.

The smart move isn’t picking one over the other — it’s using the right tool at the right time. If your goal is website traffic and conversions, Google Ads should be in play. If your goal is brand awareness, trust, and getting on your audience’s radar, Meta ads will deliver.

Bottom line: stop thinking “either/or.” The best strategy is built on how both platforms can work together to move buyers from curious to converted.

Here’s where Dave becomes a growth machine. Every time you use the Dave app, it’s creating content and collecting data — what posts people engage with, what grabs attention, when your audience responds best.

We take that live data and feed it straight into your paid social campaigns. That means your ads aren’t based on guesswork — they’re fuelled by real-world performance from your own audience.

So instead of spraying ads at random people, your campaigns are laser-targeted to the ones most likely to click, buy, and come back for more. And because Dave keeps learning, your ads keep getting sharper and more profitable over time.

Bottom line: Dave makes organic effortless and paid campaigns smarter. Together, they’re the perfect one-two punch for growth.