The End of Social Media as We Knew It

Every now and then, someone says out loud what you’ve been quietly thinking for years.

That’s what happened when we watched Gary Vaynerchuk’s latest video — “Social Media Is Over — This Is the Future of Content.”

He nailed it.

Because what Gary is talking about isn’t just a prediction. It’s the entire reason The Dave Agency exists — and the very DNA of the Dave App itself.

The End of Social Media as We Knew It

Gary’s point was simple: social media isn’t social anymore.
It’s not about follower counts, hashtags, or the size of your audience. It’s about interest — the genuine, fleeting, unpredictable things people care about right now.

Welcome to the new era of interest media, where reach is driven by relevance, not by vanity metrics.

That idea — that content should meet people where their attention lives today — is the exact philosophy behind Dave.

The Only Niche Left Is You

Gary put it perfectly: you are your niche.

At The Dave Agency, we’ve always believed that authenticity wins. It’s not about fitting into a content category — it’s about creating from your own voice, your own perspective, your own brand truth.

That’s why we built the Dave App to learn and sound like you.
Your tone. Your humour. Your values.

Because in the era of interest media, the brands that sound human are the ones that stand out.

From Algorithms to Authenticity

Gary’s shift from “social” to “interest” media mirrors what we see every day with our clients.
Posts that are raw, honest, and slightly imperfect outperform the ones that are polished and generic.

The algorithm doesn’t care if your video is cinematic — it cares if people actually feel something when they watch it.

So we built Dave to capture those moments.
To help brands react in real time, create smarter, faster, and more human content — without losing their unique voice in the process.

Accountability, Energy, and the Creative Process

One of Gary’s biggest takeaways was about energy — owning your output and cutting out negativity.
That’s another part of our culture at The Dave Agency: stay curious, stay positive, stay real.

AI doesn’t replace creativity. It amplifies it.
And when you combine human energy with the efficiency of Dave, you don’t just make more content — you make better content.

This Is Exactly Why Dave Exists

We didn’t build Dave to automate marketing.
We built it to give every business — from one-person operators to national brands — a way to communicate like a real human at scale.

Gary calls it “interest media.”
We call it the future of marketing — and it’s already here.



Final Thought

When Gary says social media is over, we agree.
But what’s replacing it isn’t chaos — it’s connection.

And that’s what Dave was designed for: helping brands show up with relevance, authenticity, and a bit of that Aussie charm that makes people stop scrolling.