Alright, let’s cut the fluff. If you’re still playing the old SEO game — chasing keywords, traffic, and clicks — you’re already losing. Because Google’s new AI Mode just killed 94% of them. Yep. Ninety. Four. Percent. Gone. That’s how many external clicks have disappeared in informational searches — the ones that used to feed your blog traffic and build your funnels. AI Mode answers the question inside Google. Users don’t need to click. They get their answer, thank the robots, and move on. So, if your strategy depends on people visiting your site to learn something… congratulations, you’re now invisible. 💥 Clicks Aren’t Dead — They’ve Moved There’s one exception: transactions. When someone’s ready to buy, book, or sign up, those clicks are still alive and kicking — click-out rates near 100%. AI isn’t killing commerce — it’s cutting out the fluff. People research inside AI Mode, then click once to purchase. That means attention is worth more than ever. Visibility. Mention. Brand authority. That’s the new currency. 💡 So… What Now? If people aren’t clicking, how do you win? You don’t chase the click anymore — you chase the mention. You chase being included in the AI answer itself. That’s where the trust lives. That’s where the attention is. You want your business name baked into the summary. Because when 100,000 people read that AI answer and your brand is the one mentioned — that’s not traffic, that’s influence. ⚙️ Here’s What the Smart Businesses Are Doing Write for people. Real, human, emotionally charged content that can’t be summarised. Double down on authority. Reviews, deep dives, expert opinion — anything AI can’t fake. Diversify your attention. Social, video, newsletters, podcasts — build your own traffic, not borrowed traffic. Start tracking visibility, not clicks. The new KPI is how often your brand shows up in AI answers. 🚀 And This Is Where Dave Comes In While everyone else is panicking about losing clicks, Dave’s already two steps ahead. Dave doesn’t just help you write — it helps you get seen. By connecting your social, your website, and your creative, Dave builds your digital footprint across every platform. It learns what works, adapts to every algorithm shift, and turns your daily activity into the one thing that still matters: brand authority. Because when clicks die, trust becomes the only currency left. And Dave makes sure you’re rich in it. 🔑 The Bottom Line The game has changed. Google’s not your homepage anymore — it’s the middleman. If you’re not building a brand people search for by name, you’re gone. So stop fighting the algorithm. Start feeding it what it actually wants — you. Your expertise, your voice, your story. That’s what wins in the AI era. And that’s what Dave was built to do.

So, OpenAI just dropped their new browser, Atlas — this isn’t just another “update”. This is a category shift. Atlas doesn’t make you search — it thinks for you. It summarises web pages, compares products, answers questions, fills out forms, and even remembers what you like. That means when someone’s looking for a business like yours… They might not even visit your website. They’ll just ask Atlas — and Atlas will decide who to show them. Let that sink in. 💥 Why That Should Scare (and Excite) Every Small Business Owner Here’s the thing — the rules of the internet are changing again. And just like every revolution before it, the people who move first win. 👉 Traditional SEO? It’s still important — but it’s not enough. 👉 Paid ads? Getting more expensive by the week. 👉 Social media? Vital for attention — but 90% of small businesses are doing it wrong. Now with Atlas, AI is the new middleman. If your content isn’t clear, connected, and consistent — it’ll skip right past you and show your competitors instead. S o the real question is: What happens when an AI becomes your customer’s browser — and you’re invisible to it? 🚀 How Dave Puts You Back in the Spotlight This is exactly why we built Dave. Dave isn’t a tool you use — it’s a system that works for you. We connect everything. Your website, your socials, your content, your data — all feeding into one intelligent engine. We create daily content that works for both people and AI. Every post is designed to build connection with your audience and teach search engines what makes your business special. We measure everything. Dave learns from what people engage with and doubles down on what performs best — automatically. We scale easily. Whether you’re a solo tradie or a national franchise, Dave adapts instantly — no meetings, no planners, no endless approvals. This isn’t about “posting more.” It’s about being everywhere your customers are — without the chaos, the cost, or the burnout.